The Christian-based Trinity Broadcasting Network (TBN) has appointed Loyiso Bala as the TBN channel director for the African branch of its international TV network.
TBN Africa says Loyiso Bala "brings with him an intuitive understanding of the business having not only presented and produced several television shows, including our very own TBN Meets, but has also run a successful talent management company since 2007 and is currently completing the final year of his MBA studies at the Henley Business School."
TBN says Loyiso Bala's role would be to lead an experienced team in increasing viewer experience. Loyiso Bala will oversee content creation, brand and channel identity, marketing, and new business strategies.
Lucky Mbiko, TBN Africa managing director, says "We are excited about bringing Loyiso Bala onboard as we believe he will form an integral part in our next phase of our development strategy".
"We have a big vision for both content production and distribution in Africa as we are looking at providing our viewers with good-quality, original content."
Loyiso Bala says "I am honoured and humbled to be granted the opportunity to lead such an amazing team that I've come to feel part of over the past 3 years presenting and producing for the channel. I look forward to the challenge and to continue building on the great success that has been achieved by TBN so far."
TBN is carried on MultiChoice's DStv satellite pay-TV platform on channel 343.
