JustFlicks has launched as a new subscription video-on-demand (SVOD) service in South Africa, taking over the failed VIDI streaming streaming the Times Media Group shut down earlier this year.
JustFlicks joins Netflix South Africa, Naspers' ShowMax, PCCW Global's ONTAPtv.com from China and MTN's VU offering video streaming services.
JustFlicks subscriptions start at R1 per day and fees are collected through a user's mobile phone operator.
JustFlicks, owned by Marble Gold 322 (Pty) Ltd and operated by STS that is a wireless application service provider (WASP), says users must have an internet connection speed of at least 1Mbps, although faster speed will mean a higher quality of video streaming.
JustFlicks offers 1 000 hours of library TV series and films and it plans to add 100 further titles per month. The service says it's available in South Africa only.
JustFlicks incorporates a green "play" symbol in its logo that's also prominent in its user interface.
The green reuleaux triangle is interestingly exactly the same colour and looks exactly like the one used by MultiChoice for its DStv BoxOffice VOD film service.
According to the latest research by Digital TV Research regarding so-called over-the-top (OTT) and VOD services, "subscription VOD packages in South Africa are expensive" and is further held back by pricey broadband packages and the slow roll-out of infrastructure.
