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On Digital Media (ODM) and StarTimes South Africa is launching three new TV channels today at 12:00 on the StarSat satellite pay-TV platform, POP (StarSat 302), Da Vinci Learning (StarSat 308) and StarTimes Dadin Kowa (StarSat 404).
Neither StarSat's PR and marketing departments nor StarSat's PR company Burson-Marsteller Africa, has communicated a single word about any of it to the press or that the new TV channels would be launching.
Despite a promise in response to a media enquiry earlier this week to do so when information becomes available when asked about POP, Burson-Marsteller Africa has remained silent.
Despite StarSat's ongoing failure to properly communicate and lack of timeous programming information and notification to the media, some StarSat subscribers noticed the blocked channels being tested, signaling its addition to the Woodmead-based satellite pay-TV operator's platform which will apparently happen from today.
POP, aimed at children between 2 and 11, will launch today at 12:00 on StarSat in the StarSat Smart package and is the replacement channel for the discontinued KidsCo channel which was terminated at the beginning of the year.
Da Vinci Learning, an educational channel also available on other satellite offerings, will launch today on the StarSat Special package.
Then StarSat is adding StarTimes Dadin Kowa, a general entertainment TV channel aimed at Hausa viewers on the StarSat Special package. It's not clear how many of these Hausa speaking viewers there are in South Africa.
There's been no programming schedules, highlights, programming notes or any information regarding any of the new channels forthcoming from StarSat or its PR people.
