What comes across as more hollow than those badly done plastic floorboards during the judging phase of Africa's Next Top Model on AfricaMagic Entertainment (DStv 150)?
All the TV commercials for beauty products in between of course. All with white female models.
At least there was Thandie Newton for Olay. She's not white, just light skinned.
Not a beauty product of course, but the school in the TV commercial where the girls dance around in their school uniforms with sanitary pads from Always is apparently a school for just black girls. In that TV ad for a female hygiene product there is interestingly enough not a white girl to be seen.
It's probably too late to fix this already recorded mess with the I-need-voice-lessons and always slouching Oluchi, but in the second episode of Africa's Next Top Model on Sunday evening on AfricaMagic Entertainment the judges' desk and judging room were revealed for the first time.
Models enter and stand on steps and then have to "step forward".
It's pure cringe-watching television when wannabe models in high heels step off the steps and then ghagh-ghagh-ghagh walk over extremely hollow plastic flooring, echoeing loudly.
The amateur hollow sound left in the show is just one more new aspect to add to the list of bad production values of this reality show which seems to have been hastily filmed in Cape Town.
Did M-Net watch this before episodes are played out on AfricaMagic Entertainment? Is there nobody who notices and send an episode back for more work?
What is the role of producers, executive producers and those who fix things in post from LuLu Productions and Never Machine Productions when television like this makes it through all the quality controls and is dished up to ordinary viewers?
Then there's the unintended irony of the TV commercials in-between of course, where the casual viewer doesn't really realise over the drawn-out course of an hour, what you're really being shown, and seeing.
