Thursday, August 15, 2013
Maggs on Media on eNCA going to the urinals on Sunday as it investigates the marketing opportunities inside the men's room.
The weekly episode of Maggs on Media on eNCA (DStv 403) on Sunday at 10:30 proclaims that it will be boldly going where no show has gone before ... straight to the urinals inside the men's room in Sunday's upcoming episode.
The shopping mall washroom has become a hot piece of real estate when it comes to marketing products and Maggs on Media will be investigating the marketing happening here. Brett Tucker from TLC Unlimited will explain how to maximise your brand reach in peculiar places.
On Sunday Maggs on Media will look at a cheeky Marmite ad that's got the Brits upset, watch how Bryan Habana races a British Airways A380 airbus and go behind the scenes of a brand-new Mango Airways advert.
Trish Wheaton, the chief marketing officer at the Wunderman agency will be sharing her thoughts on how brands can sell sustainability.
Maggs on Media also visits the Blue Moon agency in Johannesburg which is a "carbon neutral" organisation and finds out how their "green at heart" philosophy translated to a sustainable factory launch for the Chinese electronics company Hisense.