With its emphasis now as being a general entertainment TV channel with a focus on reality, drama, docudrama and factual content, MTV says the channel has key programming coming up on MTV over the next 6 months which include genre-defining viewership winners "perfectly tailored for MTV's youth audience".
"Over the past decade, MTV has evolved from a music channel to one more focused on the broad spectrum of youth entertainment - driven by the phenomenal growth and enormous popularity of series such as Jersey Shore, My Super Sweet Sixteen, Pun'k and Beavis & Butthead," says Helen Smit, director of programming for MTV Africa.
"By combining this high-quality programming with a schedule more tightly focused on the needs of the South African audience, we expect to drive viewership and repeat viewing of the channel," says Helen Smit.
MTV will be offering viewers over the course of the next 6 months Ke$ha: My Crazy Beautiful Life (starting on 14 May), the third season of Teen Mom (April), the second season of Snooki & Jwoww (May), the fourth season of Geordie Shore, the third season of Ridiculousness (June) and Washington Heights (July).
The comedy drama Awkward will start its third season on MTV with Ashley Rickards as the gawky teen Jenna Hamilton in September.
The docudrama Catfish will start its second season on MTV in October with presenters Nev Schulman and Max Joseph.
MTV will broadcast the MTV Video Music Awards 2013 on 25 August and the MTV Europe Music Awards 2013 in November.
