Nickelodeon (DStv 305) will be broadcasting the Nickelodeon Kids' Choice Awards 2013 on Wednesday 27 March at 17:45 (South African time) but E! Entertainment will not be having any red carpet coverage - live or otherwise - today or later for South African DStv viewers.
E! Entertainment's Live from the Red Carpet: Nickelodeon 26th Kids' Choice Awards will be shown today in America anchored by Jerrence Jenkins and Khloé Kardashian and E! Entertainment also announced the coverage on E! News on television as seen in South Africa on Friday.
E! Entertainment continues to have a big programming disconnect, with the local channel feed of the entertainment channel as seen and experienced in South Africa on DStv which is marred, distorted and mutilated by heavy censorship in the form of excessive bleeping, blurring, and strange programming decisions s
E! Entertainment's schizophrenic on-air content craziness becomes ever more blatant through something like not showing Live from the Red Carpet: Nickelodeon 26th Kids' Choice Awards.
While almost everything gets bleeped, the announcements and interview with Josh Duhamel as host of the Nickelodeon Kids' Choice Awards 2013 on E! News and that Terrence Jenkins and Khloé Kardashian will be anchoring wasn't - so South African viewers know that it will happen, but won't be allwed to see it.
E! Entertainment in the United Kingdom from where South Africa's channel feed originates, should then rather have censored and bleeped and cut that portion as well so as to not create some false viewer expectation.
E! also issued a press release about the hour of red carpet coverage which won't be seen in South Africa, telling viewers that "E!'s cameras will be front-and-centre to capture all the arrivals, celebrity interviews and spontaneity" of the Nickelodeon Kids' Choice Awards 2013 carpet.
If Nickelodeon as a DStv channel from Viacom International Media Networks Africa (VIMN Africa) could add the Kids' Choice Awards the past few years to its kids channel after it wasn't shown before but realized that the content was desired, valuable and important to their brand, certainly the emerging markets division of Universal Networks International responsible for E! Entertainment as seen in South Africa should by now have adapted too to clear their orange carpet coverage of this event because of its perceived importance.
The non-showing of this live red carpet coverage today adds to the perception that E! Entertainment on DStv isn't a TV channel actually getting unique programming attention for South Africa - that's it is simply pumped here without specific thought and care for the South African market and getting botched and limited with random censorship which makes no sense for, and isn't needed, for South African viewers.
