Sunday, March 31, 2013

Does DStv ♥ TopTV? DStv promotes the FOX channel which is currently on TopTV and coming to DStv with the hashtag #ihearttv.


The DStv pay-TV service comes awfully close in "loving" TopTV, MultiChoice's rival pay-TV service in South Africa, with its new on-air promos for the FOX TV channel which is currently only available on TopTV but which will be starting on DStv on channel 125 on 9 April.

In DStv's new on-air promo, an extension of its March teaser promo, it almost looks at first glance as if DStv is directing viewers to TopTV or to ttv on social media.

However the twitter hashtag of #ihearttv contains only two t's - heart and tv which creates somewhat of an optical illusion of "ttv".

Some viewers looking quickly could be forgiven for thinking they're seeing "#i heart ttv" or "i hear ttv" when DStv flashes the promo, although the hashtag doesn't have anything to do with TopTV.