Not since the four elliptical, spinning 3D elements of the erstwhile channel logo of TV1 ("This one's for you") has the SABC had a really cool, really well done, high quality, high gloss and slickly produced on-air promo for heavy rotational use like the public broadcaster's new tri-channel upcoming programming transversal promo.
The SABC's arctic ice white and cobalt blue dynamic scroll roll looks simply great and imbues the SABC's upcoming television programming on a surface level with a veneer of gloss quality and sophistication.
The promo makes the television offering from the SABC look amazing, enticing and comes across as extremely refined and polished as if the SABC is a professional and respected television broadcaster.
The stock promo on which new highlights are superimposed daily running as a transversal on-air promo across all three TV channels, does exactly what its supposed to do - highlight SABC programming across SABC1, SABC2 and SABC3. It's functional and beautiful - it instills a sense of desire within the viewer that you want to watch the actual shows.
The wonderful and dynamically moving SABC promo actually starts with the normal SABC logo and its various semi-concentric elements spinning and disappearing into a frost white surface as the logo turns a beautiful arctic ice white.
Graceful white and blue lines loop, a lottery slot machine like device emerge and scrolls with a show per channel, after which the SABC logo - back in colour and etched in a crisp, dazzling rendering - fills the screen. It's great and beautiful work.
