The SABC loves few things more than a rerun: New SABC board member Noluthando Gosa already part of a new joke.

The big joke being told and circulating in South Africa's TV industry today is this one: "The SABC loves nothing more than a rerun. Look at Noluthando Gosa."

Within hours of her official appointment as the SABC's latest board member, Noluthando Gosa is the butt of jokes already.

Why the instant sniggering? The industry in-joke actually combines the SABC's fondness for too many rebroadcasts and repeats - also called reruns - and Noluthando Gosa who used to be a SABC board member, left, and then came back.

Noluthando Gosa resigned and left the SABC in December 2005. Almost embarrassingly, this year she wanted back with observers wondering why someone would return to a place you've accused of corruption. Even more embarrassingly, the SABC took her back.

Noluthando Gosa's will serve as a SABC board member until January 2015 - or until she resigns (again). Whichever comes first.