euronews announced that the international news channel is transforming into a worldwide news hub and is changing its editorial news coverage model to one which will be focused on global news but tailored with specific grids and content for local audiences.
euronews is opening new news bureaux in Washington, Istanbul and Dubai, bringing the total of euronews editorial offices worldwide to 14.
euronews turns 20 in 2013 and will next year move into its modern new headquarters in Lyons. euronews also announced the opening of euronews Greece and euronews Hungary in March 2013. Each of these localised TV channels will employ 40 people.
"The media industry is radically transforming and we need to adapt," said euronews CEO Michael Peters.
"euronews must provide the good content, in the right place and at the right time on all platforms. The key objective is to meet with the users' experience. We've passed from the marketing of offer to the marketing of demand [egocasting]."
