Mgongo which will showcase Sony products will be presented by Lehasa Moloi and will also include music videos (no doubt playable on Sony devices), entertainment reviews (no Samsung, LG or Panasonic here) and a look at movie releases.
"Music and gadgets are synonymous with the fast-paced urban culture that young South Africans live and breathe," says Monde Twala, e.tv's channel head.
"Mgongo by Sony will bring e.tv viewers the latest news and snippets from the entertainment scene, providing them with a weehly half-hour slot that will help keep their fingers on the pulse of technology. It's all about lifestyle and trends."
Celebrities will review Sony-only gadgets.
[Ed: No doubt it will be glowing Sony reviews.]
