The Comedy Central Roast of Steve Hofmeyr on Monday night on Comedy Central (DStv 122) pulled 379 097 viewers on DStv - the highest viewership and rating for the comedy TV channel since it launched on MultiChoice's DStv in December last year.
The heavily hyped made-for-TV event was the first of its type for Africa and South Africa, using the established American format and template for putting a polarising celebrity in the hot seat to be made fun of.
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"We are delighted that South African audiences have welcomes the Roast concept so warmly to their hearts," says Evert van der Veer, the head of Comedy Central Africa in a just-issued statement, saying that "our first ever Roast on African soil was more successful than we could have imagined".
"The Comedy Channel earned its highest ever rating with the TV premiere of The Comedy Central Roast of Steve Hofmeyr on Monday 34 September," says the channel. The Comedy Central Roast of Steve Hofmeyr achieved the comedy channel's highest ever rating (5,99) among DStv Premium viewers aged between 20 to 49.
"While the Roast was airing (21:00 - 22:45) Comedy Central went unchallenged as the highest ranked channel in the DStv bouquet in terms of ratings and audience share, with nearly one in four DStv Premium viewers aged 20 - 49 tuning in to watch," says Comedy Central which is run by Viacom International Media Networks Africa (VIMN Africa).
