Jeffrey Katzenburg, releasing DreamWorks' second quarter results said that DreamWorks has TV channel ambitions and wants to establish "a DreamWorks channel with both domestic [United States] and international reach".
DreamWorks has created TV properties for Nickelodeon like Kung Fun Panda: The Series and Penguins of Madagascar and for the Cartoon Network, How to Train Your Dragon. DreamWorks also has a massive library of hundreds of titles. Some properties do however fall under other licensing deals which would make it impossible to immediately have on a DreamWorks TV channel, as well as some other arrangements keeping them off of DreamWorks' own TV channel.
"The brand has really begun to come into its own and it has real value. It is unique and differentiated and and so that created the opportunity for us to build a branded family channel."
