The Advertising Standards Authority of South Africa (ASA) expects to receive a response today from M-Net after a complaint was laid with the ASA regarding the alleged misleading promotion of the prize for the winner of M-Net's reality show MasterChef SA.
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Farzana Omar from the ASA'a dispute resolutions unit says the ASA is awaiting a response from Webber Wentzel, the law firm acting on behalf of M-Net by the end of today. It follows a complaint which the ASA received alleging misleading advertising of the prize the winner of MasterChef South Africa would receive, The Citizen reports.
The Broadcasting Complaints Commission of South Africa (BCCSA) has meanwhile also been dragged into the furore which erupted in June. The Citizen newspaper laid a complaint with the BCCSA alleging unfair comments on Radio 702 regarding articles The Citizen wrote about the MasterChef SA prizes.
