Thursday, May 17, 2012

'Plus' movie channels doing well for TopTV; subscribers like automatic time-shifting on additional channels.

You're reading it here first. 

True. The so-called "plus" channels - Top Movies+2 (TopTV 101) and Top Movies+24 (TopTV 102) - are doing well for TopTV. Viewers are watching. 

Although Top Movies (TopTV 100) as TopTV's main movie channel has two time-shifted channels - Top Movies+2 showing all movies 2 hours later behind the main channel and with TopMovies+24 a day behind the main channel - TopTV says viewers love the opportunity to "time-shift" movies.

Heather Kennedy, the vice president for marketing told journalists and TV writers last week at the pay TV platform's first ever programming preview held in Cape Town that movies remain a top draw for pay TV audiences. 

She said TopTV subscribers love movies and series. She said Top Movies+2 and Top Movies+24 are "performing very well". "People who possibly discover a movie which has already started know they have more convenient opportunities to catch it - or to watch it again."

[It's therefore no wonder that the SABC, planning 18 TV channels in the public broadcaster's migration to digital terrestrial television (DTT) has been thinking of employing similar time-shifted channels to help fill out the number of new channels. Viewers without VCRs and PVRs get automatic time-shifted "buffered" TV content with "plus" channels.]