The couriers often buzz in at TV with Thinus central with all kinds of stuff from TV channels, production companies and operators with material about their channels as well as specific shows and TV events but I haven't gotten something quite as aptly cool as what the Crime & Investigation Network (DStv 255) recently sent to my door.
This silver box had a lock on it with a note saying ''On what DStv channel can you find real crime all the time?'' and then a combination lock that would open the box. The combination is 255 of course (I will win in any competition by the way, for ''call out the channel number of a channel on either DStv or TopTV - I know them by heart.)
This clever way actually reinforces the channel number. Instead of lazy South African TV critics just getting something again (and many of them blatantly often just want stuff rather than do any actual work like - gasp - write something) they have to physically interact with a channel and its channel number.
Open the box and suddenly a siren starts blaring! A loud police alarm goes on for as long as the lid of the box is open that immediately will get anyone's attention. Inside is a bag of silver and golden (chocolate) coins, and inscribed on the inside lid cover of the box: ''See how it's done on Britain's Biggest Heists Season 2 only on Crime & Investigation Network (DStv 255) every Friday at 21:00.''
One of the coolest (and cleverest) I've interacted in a long time. Clever thought went into getting the message of the show and the channel across to critics. It's a cool ''gift'' because an attention-grabbing, effective and relevant message.
