Wednesday, November 2, 2011
FIRST LOOK. The first promo for the new show Global Exchange starting on Monday 7 November on CNN International.
I broke the news last week RIGHT HERE that a new show Global Exchange with John Defterios is coming to CNN International (DStv 401) and now the first, brand-new on-air promo is available.
Global Exchange will start on Monday 7 November at 18:00 (South African time) and will be broadcast live from Abu Dhabi. Global Exchange, as I've said, will look at emerging markets, and in the promo (disregard the time, its made for the Asian feed), Johannesburg, South Africa features prominently.
''CNN is constantly looking to anticipate its audience's needs and dynamic, relevant business output has long been core to the news mix we offer,'' says Katherine Green, CNN International's senior vice president and general manager.
''There is no question that understanding the impact of emerging markets on your business is key to unlocking future success in the global market place. Global Exchange will provide the information and the context that matters to keep our smart, forward-looking audiences right on top of the emerging market news they need to know. The international spread of our correspondents and contributors makes us perfectly placed to cover the countries and markets that really matter,'' she says.
Global Exchange will have regular contributions from Robyn Curnow and Erroll Narnett in South Africa.