Will they spread their wings and fly - giving e.tv what the channel desperately needs which is a big buzz-worthy show - or will they crash and burn like a similar, low-class, production-trash, reality show earlier this year I won't mention (okay, I will, Nonhle Takes Hollywood)?
The glam-twins (and heaven help us, ''twinz''...) Hlelo and Ntando Masina are ready for their own reality show debut in their new (oddly-enough negative-sounding) reality show Blame it on Fame starting on Monday 4 September at 20:30 on e.tv. Now the new key art from Blame it on Fame is available - and it looks way more playful, toned-down and tongue-in-cheek than boom!-sit-down's purple, over-the-top, overly-dramatic, high art key art that was much too much.
ALSO READ: Hlelo and Ntando Masina getting their own reality show Blame it on Fame on e.tv from 5 September.
Insiders are now wondering whether Blame it on Fame will fail or fly. Can Hlelo and Ntando become reality stars, or will the 13 episode show produced by Rapid Blue become another sushi and champagne television disaster?
''It looks better than Nonhle's show,'' one insider who's seen the show already tells TV with Thinus. ''The production values are higher. I know that doesn't say much but the look is better,'' I'm told. Another source says ''there's more people. It has a lot of real people besides them [the twins] which makes it feel real.''
''e.tv is excited to launch another locall produced show,'' says Monde Twala, group head of e.tv channels division, using the words ''high-quality'' to describe Blame it on Fame. ''The channel is committed to delivering content that is fresh, innovative and relevant.''
''Rapid Blue is thrilled to be able to create this show for e.tv, and Hlelo and Ntando stood out as the absolutely perfect choice,'' says Kee-Leen Irvine, Rapid Blue executive producer, talking about ''tough choices'' facing the girls in the ''celebrity world''. ''I hope the viewers will be as delighted with the look-in to their lives as we've been''.
