Tuesday, September 6, 2011
BREAKING. MultiChoice to enter Uganda from next week as DStv expands its pay TV offering with a R50 ($7) a month package.
MultiChoice will expand its pay TV service to Uganda from next week when DStv will become available in the African nation for $7 (R50) a month, Bloomberg reports. Its part of MultiChoice's aggressive plan to add pay TV subscribers across Africa in underserved satellite television markets.
In August MultiChoice entered Zambia with a similar $7 (R50) a month subscription television offering where only the state broadcaster existed until now, and MultiChoice will enter Uganda next week with a DStv package of 20 TV channels. Included in the 20 TV channels are the Big Brother Africa channel, Africa Magic and Africa Magic Plus, music channels, BBC World News, CNN International, Al Jazeera and some entertainment and religious channels.
''The low-price packages are really meant to give someone an opportunity to be a pay TV subscriber,'' Eben Greyling, CEO for pay-TV at Naspers told Bloomberg in a telephone interview. ''Our aim is to reduce the barriers to entry for customers and we may even subsidise the price of decoders,'' he told Bloomberg.
According to Eben Greyling MultiChoice will target territories and countries in Africa where English and Portuguese are spoken, but not French speaking Africa.