SuperSport previously acquired the TV rights to the Premier Soccer League in 2007 for R1,6 billion. MultiChoice sees sports rights as a big driver of pay TV uptake in South Africa as well as in the rest of the continent.
''We have once again made a substantial investment in a product that is immensely popular and is skillfully and professionally managed and packaged,'' says Imtiaz Patel, group CEO of MultiChoice South Africa in a press release.
SuperSport didn't disclose the amount it got the rights for.
ALSO READ: TopTV, SABC, e.tv and SuperSport all invited to bid for the new PSL television rights.
ALSO READ: e.tv says it'snot interested in PSL and ''not willing to partake in a bidding war for rights''.
