Saarf holding TAMS information days in July to explain the latest TV universe updates and look at the coming impact of Time Shifted Viewing.

The South African Advertising Research Foundation (Saarf) that tracks South African television viewing and television audiences through TAMS is holding information days for the industry again 26, 27 and 28 July in Johannesburg, Durban and Cape Town respectively.

With the fast-changing South African television landscape Saarf now updates the TAMS universe every 6 months. In the July TAMS information update Saarf will look at the latest South African television universe changes as well as what has happened to the panel during the last year as Time Shifted Viewing will imminently be added to the television ratings information. Time Shifted Viewing will also be discussed and how that will impact on the industry and South African ad buyers involved with the medium.

Speakers this time will be Chris Eyre, the managing director of AGB Nielsen Media Research and Cobie van Jaarsveld of McCann South Africa who will be doing a presentation to assist planners to understand the impact this change will have on their plans and how to interpret these changes for clients.

The Saarf information days will run from 09:30 to 11:00. People who want to attend (attendance is free but registration is necessary) can email saarf@saarf.co.za or call Jeanette at Saarf on 011 463 5340.