BREAKING. Viewers' response to Entertainment Tonight on SABC3 'phenomenal'; entertainment show could possibly expand to more nights.

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SABC3 calls the response from viewers to the recently added Entertainment Tonight (Fridays, 19:30) with Mark Steines and Nancy O'Dell ''phenomenal'' and says the show - ''the most watched entertainment news magazine show in the world'' - could possibly expand to more nights a week on the broadcaster if buzz and viewership holds up.

''The reaction to Entertainment Tonight has been phenomenal,'' Lefa Afrika, SABC3 programme manager tells TV with Thinus. ''Almost everyone on the social network sites have positively welcomed the channel's introduction of ET,'' he says of the show that is also known by its two capital letters. ''More and more positive responses keep coming in.''

Lefa Afrika says SABC3 ''will not rule out the possibility of extension of Entertainment Tonight to more nights in a week'' and that decision would be made based on the show's viewership performance and buzz. ''The decision will be based on sustainability of these positive viewer responses, as well as good AR's,'' he says.

''ET is a programme that provides reliable information on our viewers' favourite icons and celebrities. SABC3 is very excited about the show, as it delivers content meaningful to locally rooted audiences who are also interested in what is happening around the world,'' he says, calling Entertainment Tonight ''part of SABC3's move to becoming a leading entertainment destination''.

''The programme is also part of SABC3's Friday entertainment offering that is characterised by good quality, globally relevant content.''