OPINION. Sometimes an old logo like Magic World is just an old logo. And sometimes you wonder who it is who's supposed to care.

This is just me wondering out loud: It's been quite a while, but how long will it still be before MultiChoice watches their own channel on the DStv platform and realize that the Magic World (DStv 112) channel logo has changed?

Because Magic World has had a new silver and olive logo now for a while on-screen but nobody's bothered to change and update it anywhere else. M-Net changed the actual on-screen channel logo of Magic World a while ago but except for on your TV screen, you'll find the now-old red circle Magic World logo everywhere. It's not been changed anywhere.

Among the myriad of small little things I check daily and follow and look at (and keep looking at again and again) I see little Magic World. And I wonder: Why did the Magic World's logo change on screen but nowhere else? Were the right people told?

And the other entities - like those running new media divisions and websites, or those printing brochures, or those involved with marketing related activities and how things look and how brands are perceived - do they from time to time watch TV channels and what is actually shown on screen, and then compare that with what is show elsewhere, as I as a TV critic do daily? Do they try and spot differences and changes in the dynamic world of television and adapt? Or is it corporate synergy that's not quite the corporate synergy it's supposed to be?

As I said ... I'm just wondering. As an ordinary television viewer watching TV, wondering if those making our television are watching too.