Wednesday, June 1, 2011

BREAKING. The brand-new Disney Junior channel launching on MultiChoice's DStv Premium and Compact bouquets today at 11:00.


Exactly as I've said MultiChoice's DStv is adding the brand-new Disney Junior channel today, from 11:00 to the DStv premium and DStv Compact bouquets on channel 309 after the addition of the new Disney XD channel for boys two weeks ago.

ALSO READ: MultiChoice and Disney expanding their television relationship.

Dinsey Junior (DStv 309) will be targeting preschool children between the ages of 2 to 7 with shows such as Mickey Mouse Clubhouse, Jungle Junction, Handy Manny, Special Agent Oso and Jake and the Never Land Pirates.

Amy Kleinhans with her daughter Georgia Curd (4) at the Johannesburg launch of the Disney Junior channel.
Cathy Pinnock/Yipphoto

Disney Junior is part of The Walt Disney Company's aggressive global launch of this brand-new channel. ''Disney Junior will combine The Walt Disney Company's unparalleled heritage of classic storytelling, together with loveable characters, engaging music and learning through play to deliver the perfect co-viewing experience for children and families, particularly mothers of young children,'' says Marciej Bral, vice president and general manager of Disney Channels for emerging markets in a press release.

''We will keep the best of Playhouse Disney, while at the same time introducing new shows that appeal to our existing and loyal audience as well as developing programmes that engage the slightly older six and seven-year-olds who aren't quite old enough for other Disney channels,'' Marciej Bral says in the press release.

Ashley Hayden (to the right of Mickey Mouse) with her children, Cara and Guy at the Johannesburg launch of the Disney Junior channel.
Cathy Pinnock/Yipphoto

"The addition of Disney Junior to the DStv Premium and DStv Compact bouquets completes the Disney portfolio on the DStv platform,'' says Aletta Alberts, MultiChoice general manager for content in the same press release. ''With three Disney channel's now on DStv, the whole family can enjoy wholesome entertainment. Boys and girls of all ages can now experience the magic of Disney."