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''Our aim as three TV channels are to compete. And to compete decisively for each and every viewer in each and every timeslot, each and every day.'' So says SABC1's acting channel head, Leo Manne, when I asked him about this story I wrote in November last year about the SABC's planned new network strategy to stop the three SABC channels from ''cannibalizing'' each other's viewers.
''Our aim is to compete as hard as we can, even though we are sister channels,'' Leo Manne told me. ''That said, as the three TV channels of the SABC we are very careful about how we program. You might find for instance that there's a block of programming where we know that if we show different things between us, that we'll have a bigger chance of getting different viewers.''
''So we play around and we plan so that we can do exactly that – get all the different audiences as much of the time, between the three of us. Our main broad aim is for the SABC's TV channels to grow our reach combined over all three the channels.''
