I can reveal that SABC3 and the public broadcaster's news division SABC News is working hard at a total makeover and overhaul of the commercial TV channel's primetime daily news bulletin at 19:00, planning a complete revamp for the News @ 7 that includes a new set and graphics, as well as the way in which the news content is shown within the daily half hour bulletin.
SABC3 gave no specific date for the relaunch of SABC3's News @ 7 but its pegged for close to October this year when SABC3 plans to relaunch with a complete new look, on-air graphics and a more refined scheduling structure.
''We've fallen behind. Our viewers are more sophisticated and they've told us they need a refreshed, better news bulletin,'' says Ed Worster, acting channel head of SABC3. ''SABC News is working on the way the news for the News @ 7 with a complete revamp coming. We're working on giving it a more sophisticated, international look to look more what people have come to expect from international news bulletins both in the look and style and the quality of the content.''
With the News @ 7 revamp SABC3 will try to gain back market share and woo back viewers who've deserted the News @ 7 in droves over the past three years with the viewership of bulletin continuing to slide while e.tv's eNews Prime Time news bulletin at 19:00 keeps growing.
ALSO READ: http://teeveetee.blogspot.com/2010/03/breaking-sabc-ceo-at-loss-to-explain.html
