Outrage is growing against e.tv's highly controversial Naked News with a concerted group of viewers now planning to boycott all e.tv advertisers who run TV commercials before, during or after ''pornographic content on e.tv''.
In a press statement released late this afternoon the Family Policy Institute - referring to e.tv's Naked News in which women strip and stand naked while reading the news - says more than 8,5 million members from 3 500 churches support the view that ''the broadcasting of nudity and sexually explicit content on national free-to-air television degrades and objectifies women and exposes children to harmful content''.
According to the Broadcasting Complaints Commission of South Africa (BCCSA) the South African watchdog authority has received five complaints per day since e.tv started showing Naked News on 22 April. The Family Policy Institute says that as a result of e.tv's ''anti-family programming policies'' its now moving to the next phase in the ''e.tv Mass Switch Off'' campaign that entail a targeted, national boycott against all businesses associating themselves with this content.
According to the Family Policy Insititute businesses who advertise on e.tv before, during or after pornographic content will be targeted for national boycott action. The organisation says in the statement it will be asking viewers to continue witl boycott action ''until it [e.tv] cancels the controversial Naked News programme and all other pornographic content from its broadcasting schedule''.
''This campaign aims to send a clear message not only to e.tv, but also the SABC, DStv and TopTV that Christian viewers will not tolerate smut on national television," said Family Policy Institute director Errol Naidoo.
ALSO READ: Why e.tv is damaging its credibility and hurting its reputation and brand by broadcasting Naked News.
ALSO READ: The Broadcasting Complaints Commission of South Africa (BCCSA) says e.tv is not contravening broadcasting regulations with Naked News.
