''As a result we now also have a much longer prime time, making it even more attractive for advertisers,'' says Karen Meiring, stressing that it's important for advertisers on kykNET to advertise in Afrikaans. ''With a big and loyal Afrikaans viewership it makes sense to speak to them in their home language.''
According to Karen Meiring reality shows rule - also in Afrikaans. ''Traditionally, drama and comedy perform very well, but these days the entire reality concept, which we create internally instead of buying programmes from abroad, is a big hit with advertisers and viewers alike.''
''This year will also see two wonderful new drama series. A second season of Vallei van die Sluiers and Hartland (the sequel to Kruispad). The cast is truly amazing with the likes of Sandra Prinsloo and Marius Weyers, who, for the first time in years, will again feature together.''
Overseas viewers are disappointed with closure of the Kudu Club and a substitute service, S-VOD (Subscription Video On Demand), is currently being investigated as an alternative to bring programmes to kykNET viewers living outside South Africa. ''So far the reaction of viewers to the closure of Kudu Club, particularly in countries like Canada, England, Australia and New Zealand have been overwhelming,'' says Karen Meiring.
