Wednesday, March 2, 2011

GUESS WHAT? Not all the opinion makers who recorded comments for Kuli Roberts show tomorrow night knew it was for her show.


You're reading it here first.

As per usual Kuli Robert's Headline of tomorrow evening that will contain her on-air apology won't be live - it's not a secret that the show is usually recorded on a Wednesday. What I can exclusively reveal however is that at least one of the high-level opinion-makers touted by Mzansi Magic to appear in tomorrow night's episode had absolutely no idea that the camera crew that showed up to record comments was actually from Headline and a part of Kuli Roberts' show!

In a press release Mzansi Magic is trying to create the impression that tomorrow night's episode of Headline with Kuli Roberts at 20:30 will have interviews with people, besides of course Kuli Robert's apology. Here's the thing: It's not Kuli Roberts doing the interviews, and one person who don't like what Kuli Robert's wrote, didn't even know that the person was asked to comment for Kuli's show!

''Two guys with a camera came to my office,'' one of the people ''headlined'' in the press release for Headline tells me. ''I had no idea that it was for Kuli Robert's Headline. I was asked what I think and I expressed that it was an abomination what she wrote and my concern at her views.''

''Mzansi Magic will grant Kuli Roberts the opportunity to make a public apology on Headline this week [tomorrow, Thursday at 20:30] We have solicited opinions from high-profile South Africans and trendsetters, as well as members of the public,'' the channel said this afternoon in a press statement.

''Headline will thus conduct interviews with amongst others, City Press editor Ferial Haffajee; politician Patricia de Lille; communications expert Farah Fortune; radio jock Ishmael Abrahams, actor Craig Palm; and DJ Warras.''

If you're under the (wrong) impression that Mzansi Magic is creating that there will be a panel discussion with all of these people present at the same time in a studio, you're wrong. It's also not live and comments are therefore edited. And as I said, at least one of these people I tracked down since the announcement a few hours ago had no idea that the person's response was recorded for Headline.

Is this part of the reason why M-net and Mzansi Magic took so long to respond? So that Thursday's episode can be put together with guests and ready-made on-video soundbytes?



ALSO READ: How Mzansi Magic is doing massive damage to its brand image by keeping Kuli Roberts on.
ALSO READ: Mzansi Magic to Kuli Roberts: apologize on-air for what you did!
ALSO READ: ''M-Net is NOT happy with Kuli Roberts right now.'' - sources.
ALSO READ: Why M-Net and Mzansi Magic need to distance themselves from Kuli Roberts immediately.