The new Sony Max (DStv 126) channel will make its debut on DStv tonight at 21:00 in the place of the defunct Animax - sporting a vibey and glossy black and orange channel logo with a textured 3D look. But how did that logo came to be and why Sony Max as the channel name?
''We looked at what kind of colours resonate with our audience,'' says Eddie Nelson, senior vice president of the Europe, Middle East and Africa (EMEA) region of Sony Pictures Television when I asked him about the logo design and the logo creation process. ''We already have the Sony Entertainment Television (DStv 113) channel, so we thought around that. We went with and looked at a lot of different iterations,'' he says. ''Then the design team created the 3D effect and showed it coming out of the screen. It just seemed to leap just off the screen a lot more. It resonates with the action that will be on Sony Max. There's also a bit of drama in there. It shows quality. When we looked at all the logos this one for Sony Max was the best.''
I asked Eddie Nelson why Sony Max was chosen as the name, given that an Indian Sony Max (DStv 457) already exists as a channel name on DStv's Indian North bouquet and whether a whole new name for the channel was considered. ''Of course we considered all the different names we have and all different kinds of names for the channel,'' he says, ''but 'Max' is what identifies us. Max tells what we're trying to do. So we decided on Sony Max because we believe that's the best name for this particular channel. We're very happy with it. It's a great brand.''
