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''BBC Lifestyle (DStv 180) is still the number one lifestyle TV channel in South Africa on DStv,'' says Jon Farrar, vice president of programming for the Europe, Middle East and Africa (EMEA) region for BBC Worldwide.
''BBC Lifestyle is comfortably ahead of The Style Network, then the Home Channel,'' he says. ''I think the reason for this is that BBC Lifestyle is the home of some of the biggest brands – both of the United Kingdom and globally. We've got some of the biggest chefs and we've got some of the hottest new chefs coming up, getting exposure on the BBC Lifestyle.''
''The other aspect which has been working brilliantly for us in the UK and we're starting to see it work fantastically in South Africa, is the reality aspect of food programming: Come Dine with Me, Masterchef, The Restaurant, and its working really well on BBC Lifestyle. But we're more than just food, we have some of the biggest lifestyle brands like Extreme Makeover: Home Edition being one of the biggest.''
