South Africans are blatantly working much less and watching way more television as a result of the 2010 FIFA World Cup matches being screened live on SABC1 as well as SuperSport 3 nd SuperSport HD. South African television viewership has grown massively with matches being broadcast during the early afternoon, later afternoon and evenings.
According to the latest South African viewership figures tot total TV audience during afternoons have swelled by over 500 000 for the time period between 13:00 and 15:00. For the past six months the average audience was 5,1 million viewers which has now grown to 5,8 million which is massive for the South African television landscape.
Here is the top 10 2010 FIFA World Cup matches, based on total South African TV audience so far:
1. South Africa vs Uruguay 10 150 262
2. South Africa vs Mexico 10 064 326
3. Brazil vs Korea 7 301 500
4. Italy vs Paraguay 6 264 729
5. Spain vs Switzerland 5 610 619
6. Argentina vs Nigeria 5 529 627
7. Côte d'Ivoire vs Portugal 5 385 189
8. England vs USA 5 341 721
9. Serbia vs Ghana 5 291 560
10. Germany vs Australia 5 207 525
