TopTV says South Africa's new pay TV platform sits with a massive number of ex-DStv, as well as current DStv subscribers, and that TopTV therefore will have to improve and expand its available content.
The new TopTV originally said before and during its launch at the beginning of May that its not competing or looking to compete with its existing South African rival, MultiChoice's DStv - but that was before the massive number of TopTV decoders (currently 70 000) that On Digital Media (ODM) has sold since the beginning of last month.
''Our original target market was people who did not have access to pay TV in South Africa and who's never had M-Net or DStv. That's still our core target market, but a vast number of our new subscribers have now indicated to us that they're ex-DStv subscribers who've cancelled their DStv subscriptions a while ago, or have come over to TopTV,'' says Melinda Connor, TopTV spokesperson. ''We also have a significant number of subscribers who have DStv already and is keeping that, but also want access to TopTV. They simply want both,'' she says.
''Therefore we have to up our game in terms of content and TopTV's content department is very aware of that. A team just went to the Los Angeles screenings to see what hot new shows there are to buy and were sourcing the new, additional TopTV channels that we will be rolling out before the end of the year.'' Melinda Connor says TopTV subscribers can look forward to several new TopTV channels that will be added around September and October, ''most of these channels will be added to the TopTV basic packages.''
