Tuesday, May 25, 2010

TOLDJA. M-Net and MultiChoice launches new TV channel, Mzansi Magic aimed at black viewers; set to start broadcasting in July on DStv.


You're seeing it here first.

On Thursday last week RIGHT HERE I told you about M-Net and MultiChoice getting ready to launch a brand-new TV channel called Mzansi Magic.They just made it official today with an announcement.

Mzansi Magic - aimed at black South African viewers - will be available on DStv Premium, DStv Compact and DStv Select from July 12. ''Mzansi Magic is set to showcase locally produced content with a strong entertainment focus,'' says Yolisa Phahle, Mzansi Magic channel director.

Mzansi Magic TV schedule will consist out of local and international movies, music specials, doccies and soaps. Mzansi Magic will also have interactive local talk shows and other new local programmes, says Lebone Maema, Mzansi Magic programme manager. ''With Mzansi Magic we want to engage producers and explore possibilities beyond traditional commissioning models,'' says Yolisa Phahle.

I did ask them but Mzansi Africa apparently doesn't have a DStv channel number assigned yet.