Saturday, May 1, 2010

FIRST LOOK! Summit starts a new morning show, Summit AM, in May.


You're seeing it here first.

Come Monday morning, the South African business channel Summit (DStv 412) will debut a brand-new morning show geared towards business news and I can give you the very first glimpse at the new Summit AM logo and how the show will look.

Summit  is beefing up its business coverage while rival CNBC Africa (DStv 410) is doing very little to pull the TV business news channel out of an ongoing credibility crisis. Summit AM will be a two hour weekday show between 08:00 and 10:00, with the producers promising ''breaking breakfast news and market information, plus the analysis viewers need to make sense of it all.''

''Our research shows viewers want a credible, relevant, and concise morning business show with news they can use - and trust,'' says Jane Viedge, Summit's head of programming. ''Summit AM will have all the qualities our viewers have come to expect from us.'' Summit pulls in about 200 000 viewers per week.