You're reading it here first.
M-Net Series (DStv 110) is embarking on a seemingly daft and half-baked plan: the TV channel intends to move it's whole schedule line-up from the top of the hour, to the half hour - starting this Monday.
How is this for TV idiosyncrasy: M-Net Series will now single-handedly attempt to influence and change South African TV viewers' viewing habits where shows starting at the top of the hour have been entrenched since television began in 1976. M-Net Series, saying the ''move is necessary'' has now decided that prime time slots on the channel will no longer start at 17:00, but at 17:30.
''Moving prime time to start at 17:30 on M-Net Series was a strategic decision to ensure that M-Net Series continues to cater for viewers' needs in order to meet their busy schedules,'' says Khosi Khanyile, M-Net Series channel manager.
