You're reading it here first.
CNBC Africa (DStv 410) just chose not to stick with CNBC in America airing a special Markets in Turmoil (a special CNBC special two hour report put together today) but to rather go with its pre-planned, locally scheduled, and pre-recorded lame content - while everyone wants more information on a very important global business news day. I have to wonder: CNBC Africa, do you have ANY idea what's going on? Clearly the broadcasting signal is switched on, but nobody is really home, or watching, or has any idea of what they should be showing.
CNBC Africa (DStv 410) has major and serious programming challenges. Obviously nobody working there is watching their own stuff. On a day when turmoil in Greece - riots and plunging markets across the world because of fears of Greece's debt problems spreading - is rocking the business world, CNBC Africa who can show great exclusive programming done by America's CNBC, pathetically breaks away to show The Entreprenuerial Edge with Chris Bishop and other totally lame, completely irrelevant and pre-recorded shows. Yes. Because that is what viewers want to see when financial turmoil is rocking the business world and because they've been told for hours that a special report is coming.
It's obvious that CNBC Africa either has (1) no idea what programming is available on very important business days (even thought it gets punted on screen on their own channel when they switch over to the American CNBC feed) or (2) they don't care; or (3) they don't judge it important enough; or (4) they're not able to change their schedule and don't have any control over their own TV schedule. Whatever the reason, CNBC Africa is BLATANTLY AND MASSIVELY FAILING at what it keeps promising to do which is to bring relevant, current, apt, and breaking business news to South Africa TV audiences, especially on a day like today when people seek out perspective and insight at the end of a tumultuous trading day that saw the Dow take a massive plunge.
Making it even worse is that CNBC Africa will not show any disclaimers or on screen notices to tell South African viewers that when the CNBC feed punts upcoming special reports or must-see shows that the producers work hard on putting together on the very day that this kind of news breaks - that CNBC Africa is going to go with ineptitude and stick with a preplanned schedule.
It's not just Greece. CNBC Africa is visibly having a massive crisis of its own.
