AGB Nielsen Media Research (AGB NMR) got the new contract to measure TV viewership in South Africa. It will run until April 2018.
AGB Nielsen Media Research will extend the scope of measuring what South African TV viewers are watching by soon including time-shifted viewing (recorded TV programming) as well as digital terrestrial television (DTT) when that starts to come into effect as South Africa migrates to a digital TV broadcasting environment.
AGB Nielsen Media Research will continue to use the current TAMS meter which is used to monitor the TV viewing patterns of households in the TAMS panel, with a few households that will be equipped with the new Unitam meter which can measure PVR viewing.
