In a silly new press release, Stimulii is touting to media types how ''remarkable'' Tropika Island of Treasure II is (brought to you by e.tv, brought to you by Tropika, brought to you by 1time Holidays).
THE PRESS RELEASE IS FILLED WITH SPELLING MISTAKES, MISSING WORDS AND INACCURACIES.
If that is the ''A-Team'' that did it, as they're described in the press release, I don't want to know how working with the D team was. And I'm not talking about the D lister celebs who attached themselves to this fake pathetic project.
To help you, I will give you the truth and decode what they're really saying in their latest frenzied press release fiasco:
''The TV series is an expansion for the Tropika brand allowing its consumers to experience South Africa’s glamour highlighting of ten celebrities and ten Tropika competition winners battling it out for R1million rand'' is how it all starts.
Tropika Brand Manager, Asheen Dayal says ''Stimullii has been my A-team on Tropika Island of Treasure for the past two years. I look forward to us growing this campaign even bigger in the years to come”.
Dear Asheen, I guess - with a company that adds two ii's to it's name - another ''l'' as a spelling mistake wouldn't really make a difference, would it? And am I to take it that this means even MORE Tropika Island of Treasure, like two and three and four like the Rocky movies are coming our way? Brought to us by Tropika, brought to us by e.tv and brought to us by 1time Airlines?
''The campaign generated a large number of entries last year, which grew by over a 100% of entries this year.''
Yes. And between e.tv/Tropika/Stimulii you all took money from people who entered and voted for swimmer Roland Schoeman and when he withdrew, decided to blatantly keep that money. Although people voted specifically for the chance to compete with him. I'm my world I call that STEALING.
''Stimulii negotiated strategic partnerships with Heat, MTV and ETV, Plan Hotel and the newly formed 1Time Holidays to fulfill phase 2 of the campaign which took a massive group of people onto the island of Zanzibar to both compete and produce the reality show.''
More spelling and typographic mistakes, by hey, who really cares. You don't really care about the mess that you create and put out there anyway. And you left out the part where you wanted to take the media and press along but first made them beg and having to say what they will write and what it's worth, and then told them they're not good enough.
''The last phase of the campaign, the reality show, has set the tone of what is to come by achieving exceptional ratings during its first episode. Samantha Moon, director and co-founder of Stimulii, says “Tropika is a thrilling brand to work with, it’s a product that we are able to institute multiple brand extension strategies that the consumer continually indicates enthusiastic acceptance for''.
So basically the actual TV show is just the last phase in what is a marketing campaign. Do you admit that it's not really about the TV show at all - that it's just about brands and branding and a branding exercise that uses television as a platform? That it's just about pushing a product? Lame. Obviously Samantha Moon is over the moon with this product integration attempt.
I guess Sashi Naidoo who competed in this sham of a TV show is too.
''The reality show is a brilliant new way of bringing consumers the Tropika experience'', says Grayzna Koscielska, director and co-founder of Stimulli.
Again, we have the word Stimulii spelled THE THIRD DIFFERENT VERSION - AND THAT IN ONE PRESS RELEASE.
You go guys, you're shooting SABC1 out of the water. Oh, and what you call brilliant, I call SUPER BAD, SUPER PATHETIC, AND A NEW LOW FOR SOUTH AFRICAN TELEVISION.
Now I suggest the A-team go take spelling classes and also learn how to deal with the media.
Then when you pass matric, you can go and study further and learn how to make good television.
