by Thinus Ferreira
LG Electronics has launched its 77-inch LG Signature OLED T - the world's first transparent and wireless 4K OLED TV set - in the United States, with other markets that will follow.
Unveiled a year ago at CES 2024, LG Electronics says that the LG Signature OLED T
represents "a monumental leap in both technology and design innovation, reflecting
LG's relentless drive to delivering new and better".
The LG Signature OLED T can switch between a transparent and opaque screen - a unique ability that allows for different OLED viewing
experiences within the personalised space where you place the TV.
For instance, it can now stand in front of a window, or an open area and be transparent, but can turn into a TV set when needed.
"LG Signature OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility," says Park Hyoung-sei, president of the LG Media Entertainment Solution Company, in a supplied statement.
"LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate."
LG Electronics says the LG Signature OLED T "can effortlessly switch between transparent and opaque
modes at the touch of a button, unlocking unique possibilities for
entertainment and space design".
"When in transparent mode, the OLED T offers a
futuristic content experience that must be seen to be believed. The screen not
only creates the illusion of content floating in mid-air but also produces a
mesmerising effect by merging the on-screen visuals with the surrounding
space."
According to LG Electronics the LG OLED T comes with a suite
of versatile features that "optimally leverage the unique advantages of a
transparent OLED screen, enhancing its distinctive value".
One is the T-Objet, an Always-On-Display
(AOD) mode that transforms the screen into a transparent digital canvas, ideal
for showcasing artwork, videos or photos in incredible colour and clarity.
There is also T-Bar - a sleek info-ticker that appears along the
bottom edge of the screen, providing sports results, IoT device statuses,
weather forecasts or song title information.
The rest of the screen remains
unused when T-Bar is active, presenting a clean, uncluttered look and a clear
view of the space behind LG's "virtually invisible" display.
The T-Home functionality offers a user-friendly interface that delivers a
well-organised overview of available services, as well as quick access to apps,
settings and other features.
LG says the TV's transparency "allows it to be placed
centrally without being obtrusive or positioned in front of windows without
blocking natural light or views of the outdoors".
"The transparent 4K OLED screen, combined with LG's true
wireless video and audio transmission technology, promises not only the
aesthetic value but also an enhanced home entertainment experience. Free from
tangled cables, the device delivers an immersive, distraction-free viewing
environment."
The LG Signature OLED T has LG's proprietary Zero
Connect Box, a visually lossless wireless video and audio transmission
solution without latency, ensuring a seamless viewing experience.
With supporting
4K at 120Hz variable refresh rate, OLED T has been certified by NVIDIA G-SYNC Compatible
and AMD FreeSync Premium to eliminate tearing and stuttering for a dynamic, true-to-life gaming experience.
Powered by LG's advanced α (Alpha) 11 AI processor, the OLED T intelligently
optimises both picture and sound quality, delivering unparalleled visual and
auditory experiences.
