by Thinus Ferreira
LG Electronics has made further improvements to its 2025 QNED evo line-up of TV sets, further building out its wireless, artificial intelligence (AI) and personalisation capabilities.
LG Electronics says that its 2025 QNED evo line-up has new proprietary wide colour gamut technology, a true
wireless viewing experience that transmits 4K 144Hz images without
loss of picture quality or delay, AI-enhanced picture and sound processing, as well as an ultra-personalised AI-based customer experience with the help of webOS 25.
"Our renewed 2025 LG QNED evo line-up inherits OLED's differentiated picture quality along with a true wireless viewing experience and ultra-personalised solutions to deliver an outstanding super-large viewing experience that no other LCD TV can offer," says Hyoung-sei Park, president of the LG Media Entertainment Solution Company.
"LG continues to strengthen its competitiveness in the global
premium TV market through a dual-track strategy," the TV maker says.
"This strategy emphasises LG's
market-leading, self-emissive OLED lineup and the QNED evo series – a premium
LCD TV line-up that incorporates key OLED innovations, such as advanced AI
capabilities and wireless convenience."
According to LG Electronics, the 2025 QNED evo line-up has an improved colour gamut
compared to previous models due to LG's new proprietary wide colour gamut
technology, Dynamic QNED Colour Solution, which replaces quantum dots.
This technology enables light from the backlight to be expressed in pure
colours which are as realistic as they appear to the eye in general life.
With the application of Dynamic QNED Colour Solution, the entire 2025 QNED evo line-up is certified by the global testing and certification organisation Intertek for Colour Volume (measuring a screen's ability to display the rich colours of original images without distortion).
In 2025, LG will also unveil the QNED evo (QNED9M) featuring
its True Wireless 4K technology.
This innovation, previously exclusive to the
top-tier OLED evo model (M Series) last year, will now be available in the QNED
evo line-up, LG Electronics says.
LG Electronics says that this expansion allows viewers to enjoy high-definition 4K content
wirelessly, without compromising on picture quality or experiencing delays, moving
beyond the limitations of traditional wired connections.
"The wireless solution utilises a separate Zero Connect Box to transmit
high-definition video at up to 4K resolution and a refresh rate of 144Hz."
"The
QNED evo is designed to minimize screen disconnection and deliver natural
images even in a wireless setup. Additionally, it has earned AMD FreeSync
Premium certification. The TV itself requires only a power cord, allowing for
more convenient storage of gaming consoles and set-top boxes."
LG Electronics says that it also continues to raise the picture and
sound quality of its QNED evo line-up by offering more powerful editions of its
proprietary AI processors.
The 2025 LG QNED evo models are equipped with the α8 AI
Processor, offering close to 70% improvement in AI performance compared
to 2024.
According to LG, this processor delivers picture and sound at a level
worthy of ultra-large TVs.
"These AI capabilities include more advanced upscaling,
analysing the filmmaker's intent to adjust picture noise and presenting faces,
objects, text and backgrounds more naturally."
"Dynamic Tone Mapping Pro breaks
down each scene to fine-tune HDR effects and brightness for each zone.
Moreover, AI converts 2-channel sound sources to virtual 9.1.2 channel sound
for a richer audio experience."
"It also distinguishes voices from background
sounds and makes them clearer, while audio sounds natural as if it were coming
from the centre of the TV screen."
The new AI Magic Remote, included with the 2025 QNED evo,
features a new AI button for easy analysis of viewing preferences and
recommendations on what to watch and which apps to use."
LG Electronics says Personalisation is
further enhanced by Voice ID, Generative AI Gallery and customised
TV picture and sound quality modes.
"A short press on the AI button guides users
to relevant keywords and TV features, while a long press enables personalised
searches based on a large language model (LLM)."
"For example, if a
user is planning a trip to France, they can ask their remote, 'Recommend movies
to watch on my trip to Paris.' The AI will understand the context and suggest
movies set in the French capital, including specific genre recommendations
based on the user’s viewing preferences."
LG Electronics' proprietary smart TV platform, webOS25, further improves the
customer experience by offering hyper-personalised service advancements and
content.
It does this through its "best-of-all-time" AI features and the ongoing webOS Re:New
Program, which includes webOS upgrades for 5 years.
The 2025 QNED line-up will also now range from 40 to 100
inches as LG is expanding its QNED lineup by introducing a 100-inch option in
response to customers' demand for ultra-large, premium LCD TVs.
