by Thinus Ferreira
Samsung Electronics has unveiled Samsung Vision AI at its CES 2025 First Look event in Las Vegas with Samsung Vision AI that will be incorporated into its Neo QLED, OLED, QLED and
The Frame Pro sets.
Samsung says its plan is to "deliver personal AI-powered screens to enrich" customers' everyday lives.
Samsung also unveiled its latest flagship Neo QLED 8K QN990F at the event.
"Samsung sees TVs not as one-directional devices for passive
consumption but as interactive, intelligent partners that adapt to your needs," said SW Yong, Samsung Electronics president and head of visual display business.
"With Samsung Vision AI, we're reimagining what screens can do,
connecting entertainment, personalisation and lifestyle solutions into one
seamless experience to simplify your life."
According to Samsung, Samsung Vision AI "represents the next step in Samsung's journey to deliver
intelligent, intuitive and seamless screen experiences".
"With the ability to
make your Samsung TV aware of its surroundings, adaptive to user preferences
and autonomous in delivering intuitive features, Samsung Vision AI transforms
screens into smart companions that enhance entertainment, simplify interactions
and seamlessly integrate into connected lifestyles."
Samsung Vision AI offers "click to search" providing instant information about what's on-screen - whether identifying an
actor or exploring displayed content - without disrupting the viewing
experience.
"Live translate" provides real-time subtitle translations for global content while "generative wallpaper" provides what Samsung calls "personalised art canvases".
, allowing users to
make images that perfectly match their taste or occasion.
Samsung is bringing this AI-driven
screen technology to its Neo QLED, OLED and QLED models and The
Frame models.
Meanwhile, Samsung's new Neo QLED 8K QN990F - Samsung’s most advanced TV to date - is powered by the latest NQ8 AI Gen3 processor.
It comes with 8K AI Upscaling Pro, Auto HDR Remastering
Pro, Adaptive Sound Pro, Colour Booster Pro, and AI Mode that adaptively optimises
picture and sound, leveraging AI-based content recognition and TV area analysis
for an optimal viewing experience.
Samsung also unveiled its The Frame Pro, the latest model of the line-up, which enhances the
art and entertainment experience with advanced Neo QLED picture quality.
Powered by the NQ4 Gen3 AI processor, The Frame Pro offers
unparalleled picture quality for both artwork and video content.
Also at its CES 2025 First Look Event, Samsung unveiled The Premiere 5, the industry's first
interactive triple-laser ultra-short-throw (UST) projector.
The Premiere 5 has an interactive touch
feature, allowing users to engage directly with the screen.
