IN IMAGES. 37 photos from inside E!'s party to celebrate 15 years of the channel from NBCUniversal International Networks in South Africa and Africa on MultiChoice's DStv.

On Thursday night NBCUniversal International Networks for the emerging markets region including Africa, celebrated with a red carpet event and party to mark the 15th anniversary of the carriage of its E! Entertainment (DStv 124) channel on MultiChoice's DStv satellite pay-TV service in South Africa and across sub-Saharan Africa.

The event took place with the registration desk set up in the lobby of the Sandton Sun Hotel in Johannesburg, and red carpet rolled out and the press rope line right behind it between the two sets of escalators.

The red carpet and step-and-repeat E! banner led to the back corner and the entrance of the new Alice & Fifth underground avant-garde nightclub.

Some of the recipients of its first-ever E! Africa Pop Culture Awards attended the event, along with local celebrities and TV presenters, NBCUIN and MultiChoice executives, other TV executives and producers, advertising executives and sponsors, as well as the press.

At the event NBCUniversal International Networks also gave guests a first look at its new E! Africa TV commercial as part of a new #LoveELiveE channel brand promotion marketing campaign that is being rolled out in South Africa and Nigeria.

ALSO READ: REVIEW. E!'s 15th birthday party in South Africa was fine and looked beautiful but with too many 'standing-room only' guests while TV execs hid away in their roped-off alcoves, it felt more college-years nightclub night than big celebration.

ALSO READ: TV CRITIC's NOTEBOOK. As E! marks 15 years in South Africa as a TV channel on DStv, here are 15 things that E! brought into my life that I'm thankful for.  

ALSO READ: TV CRITIC's NOTEBOOK. At E!'s 15th Africa anniversary party, I tried to ask ProVerb just one question - and then something happened that made me think about what's reasonable to expect from TV stars who decide to be on the red carpet.

ALSO READ: MultiChoice content boss, Aletta Alberts, on 15 years of E! from NBCUniversal International Networks on DStv: 'Africans will continue to be part of the E! story'.

ALSO READ: E! unveils a new E! Africa TV commercial to celebrate its presence of 15 years on the continent; 'it was like a proper film set,' says Roxy Burger.

ALSO READ: E! in Africa announces the recipients of its first-ever E! Africa Pop Culture Awards in 2019. 
ALSO READ: NBCUniversal International Networks celebrating E!'s 15th anniversary in South Africa and Africa with a celebration party and the first-ever E! Africa Pop Culture Awards.
ALSO READ: E! commissions new 10-episode show, Celebrity Game Night, produced by Rapid Blue, as its next localised African series; production starting July for broadcast in late-2019.