IN PHOTOS. Official launch event of eMedia's new Open News free-to-air TV news channel on Openview.

eMedia held an official launch event for its new Open News TV news channel for press, advertisers and stakeholders at its Cape Town head office where the OpenNews studio is also based.

Open News will be launching today at 17:00 on its free-to-air satellite TV platform in South Africa.

Open News is the second TV news channel from eMedia Investments that also runs eNCA (DStv 403) on MultiChoice's DStv satellite pay-TV platform.

With a red-and-white colour theme/scheme, the official Open News launch event was peppered with some speeches, as well as the official introduction of the new Open News anchors and news readers.

Guests mingled, sipped champagne and got guided tours of the new Open News studios in Stirling Street in the Zonnebloem suburb.

ALSO READ: IN PHOTOS. Inside the Open News studio in Cape Town of the brand-new South African TV news channel on eMedia's Openview free-to-air satellite TV service.

ALSO READ: A young group of anchors are the faces of the new South African TV news channel, Open News, on eMedia's Openview service.

ALSO READ: Outgoing eMedia boss Andre van der Veen on Openview's new TV news channel, Open News: 'News today is too careful. Your challenge is going to be to push the boundaries.'

ALSO READ: Nisa Allie, Open News boss, on South Africa's new free-to-air TV news channel that will use cellphones to capture content, news anchors who will ad lib and give not just news but opinion, and bring viewers social media content that's trending.