The Deen Channel (StarSat 265), a lifestyle TV channel with an Islamic ethos broadcasting on StarSat in South Africa and China's StarTimes elsewhere in Africa, is expanding its channel operations to Johannesburg, Gauteng with the appointment of Fathima Bux who will head up Deen's Gauteng business as the channel continues to expand.
Deen Channel already has offices in Cape Town and Durban.
"I think that the timing was apt, we have just
completed a major technical upgrade into Johannesburg which benches up the
service in terms of programming and technical capability," says Faizal Sayed, Deen Channel
CEO who is also the host of a TV talk show on the channel.
According to Faizal Sayed, the new Johannesburg expansion makes the Deen Channel accessible for advertising and community
event participation.
"I believe that Deen Channel is the future of television in this space, being the only lifestyle channel with an Islamic ethos hosting a spectrum of
relevant programming," says Fathima Bux. "Content appeals to everyone touching on many
lifestyle aspects and challenging controversial topics that effect positive
change".
Board chairman and sales director, Hassim Jogee who is based in the Durban office, said that the new Gauteng expansion paves the way for advertisers from the region to make contact with the Deen Channel.