Tuesday, April 22, 2014
MultiChoice slashes DStv decoder prices by almost half (43%) as SuperSport launches 'We Are Brazil'.
MultiChoice is slashing DStv decoder prices by almost half - 43% - in Nigeria, as SuperSport is launching its "We Are Brazil" slogan and promotional coverage campaign in the run-up to the 2014 FIFA World Cup.
Nigeria's Business Day reports that MultiChoice is dropping its DStv decoder prices by 43% to enable uptake of DStv decoders and gain new subscribers for the satellite pay-TV platform as part of a soccer watching promotion.
At a press conference SuperSport launched its "We Are Brazil" moniker for the 2014 FIFA World Cup, with the SuperSport channels on DStv which will carry all the games live and in high definition (HD).
Besides the 2014 FIFA World Cup matches that will be broadcast and stacked for later playback on the DStv Explora, SuperSport will also broadcast four dedicated magazine shows.
These SuperSport magazine shows will have additional TV content around the 2014 World Cup away from the soccer field which will showcase the World Cup, Brazil and interacting with fans.