In her new position, Yolisa Phahle who has been the director for M-Net's local entertainment channels, will report directly to Patricia van Rooyen who now has the title of sub-Saharan CEO of M-Net. Yolisa Phahle joined M-Net in 2005.
M-Net last month announced the appointment of the first-ever regional director for M-Net in West Africa, Wangi Mba-Uzoukwu as well as the appointment of the first-ever regional director for East Africa, Michael Ndetei.
Yolisa Phahle will now be holding fort in the southern most corner of the African continent as the trifecta regionalisationeffort from the pay-TV broadcaster looks to increase its specialised focus on dedicated locally produced TV content for each of the different regional, African target audiences.
"We are delighted to appoint a person of Yolisa Phahle's calibre to such a kep position," says Imtiaz Patel, the group CEO of MultiChoice South Africa.
"Yolisa Phahle is a rare talent and has proven herself to be a dynamic and extremely capable all-round broadcasting executive," says Imtiaz Patel.
"We have no doubt that Yolisa Phahle will lead M-Net's South African operations to even greater heights, cement its leadership in the media and entertainment space, and win over more loyal viewers to the range of channels offered by M-Net. Yolisa Phahle has been at the forefront of local content development, which has led to more diverse growth in the viewership base," says Imtiaz Patel.
"I'm hugely excited by this fantastic opportunity," says Yolisa Phahle in a prepared statement. "We have a wealth of talented actors, scriptwriters and production companies - I'm looking forward to consolidating existing partnerships and building new ones".
"It is vital that we play a leading role in the evolution and transformation of our industry," says Yolisa Phahle.