Pay-TV broadcaster M-Net has appointed its first ever regional director for West Africa, Wangi Mba-Uzoukwu who will take up her new position on 1 March 2014.
Wangi Mba-Uzoukwu's appointment clearly signal's M-Net dramatic, ongoing expansion across the continent, as West Africa now solidifies the region as a place where M-Net intends to not just expand and invest in terms of capital and content, but wants to grow its brand and subscribers.
Patricia van Rooyen, M-Net CEO, says Wangi Mba-Uzoukwu's appointment reflects M-Net's rapid growth in West Africa.
The past few years M-Net has run almost parallel, yet time-shifted channels on its M-Net channels in East and West Africa with some minor content replacement due to time zone differences, rights clearance issues and some cultural sensitivities.
"Such has been the increase in our pan-African viewership that we recently decided to split our African operations into West and East Africa," says Patricia van Rooyen.
"This will enable us to increase our presence in these regions, and to focus on delivering content and services that are tailored to exactly what our audiences want".
Patricia van Rooyen calls Wangi Mba-Uzoukwu "one of West Africa's most talented broadcast executives".
Wangi Mba-Uzoukwu joined M-Net as a regional manager in October 2012. With a degree in political science and a postgraduate diploma in direct marketing, she joined M-Net from Airtel Nigeria.
"Wangi Mba-Uzoukwu will head up an extremely strong content team that will capitalise on the excellent reputation and popularity that M-Net has among hundreds of thousands of West Africa viewers," says Patricia van Rooyen.