Bloomberg Television will be adding presenters, producers and reporters for the channel in Johannesburg in South Africa as well as in the other cities in Africa, and they will start to show up on the channel later during 2013.
Bloomberg Television seems to realise that it will need to up its game not only to remain relevant, but watched. Just in South Africa viewers already have access to business channels on MultiChoice's DStv such as Summit TV and CNBC Africa which are expanding their reach and content offerings.
Bloomberg Television has entered into a multi-year partnership with a Nigerian-based content provider, Optima Media Group with the partnership which is establishing Bloomberg Television Africa.
With the partnership South African viewers on the Bloomberg Television channel will start to see 3 to 4 hours of African focused business programming per day from later in the year on the channel feed for the Europe, Middle East and Africa (EMEA) region.
"The agreement with Optima Media Group will dramatically accelerate Bloomberg Television's presence and reach in Africa," says Andy Lack, the CEO of Bloomberg Media Group in a statement.
He says it is Bloomberg Television's strategy to "partner with leading providers in markets that have a compelling economic growth story". Bloomberg Television will now aim to bring African, South African and international viewers "the sharpest global business and financial insight as well as highly-localised and market specific content."
"Bloomberg Television Africa will provide a dynamic and relevant context for the coverage of financial news across the continent," says Bloomberg Television which will try to interview top CEO's, policymakers and thought leaders spearheading Africa's economic growth.
Content will be produced by dedicated presenters, reporters and producers in each of the three initial Africa countries.
